Eat&Think Pink Canada

THE PROJECT

The project “eat&think pink canada – say yes to the best, eat european pig meat” intends to respond to the strategic objectives set by the commission under regulation (eu) 1144/2014 and with the work program 2022 for the topic agrip-simple-2022-tc- america.

The naming aims to creatively highlight the color and essence of pork, while emphasizing its European origin for quality assurance. Our main focus is on communicating the quality and safety of European pork, including aspects like traceability, labeling, and nutrition.

Additionally, we'll highlight production methods, animal welfare, and environmental sustainability, along with the unique qualities and traditions of pork-based products.

Eat&Think Pink Canada is supported by O.P.A.S.

(Pig Breeders Product Organization)

What is O.P.A.S.?

OPAS, Italy's largest pork producer, accounts for 12% of the country's pig farming.

It focuses on raising heavy and intermediate pigs, strategically managing supply chains to meet commercial distribution needs.

OPAS operates primarily in pig slaughter and sales, with members from key livestock regions like Lombardy, Emilia-Romagna, Piedmont, Veneto, and Marche.

EU Dimension

According to the most recent Eurostat data, European pork production by 2030 should be around 48 million tons.

The sector is therefore of great importance to the European Union (EU) and it represents a significant part of the value of EU agricultural production.

Considering that internal meat consumption will continue to gradually reduce over the next few years, exports to third countries (especially to the Asian continent) will be essential.